NewDelhi August 28:Apple is said to be opening an online store the first time in India next month. According to a Bloomberg report, the information comes from a person with knowledge of the matter. Apple is said to be readying its online store for operations just ahead of the festive Dussehra-Diwali spending season.
The report goes on to say that Apple had originally planned to start online sales within months after the government relaxed the rule last year but those plans were disrupted by the coronavirus pandemic. The iPhone maker is boosting investments in the South Asian region to reduce its dependence on China both as a market and manufacturing base amid the tensions between Washington and Beijing.
The company is also said to be preparing to open a second offline store in Bengaluru, following an outlet in Mumbai that will be its first physical location in the country. As per the report, Apple has already scouted nearly half a million square feet of space right in the heart of Bengaluru near Minsk Square
Apple currently offers its devices in India through stores owned by franchise partners and via online platforms including Amazon.com and Walmart-owned Flipkart through its own stores and via its website could help the company control branding and win customer loyalty while levelling the field with competitors like China’s OnePlus and South Korea’s Samsung Electronics.
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